In this TED talk How Great Leaders Inspire Action, Simon Sinek, explains how the "What" which dominates most of our conversations and decision making will always fall secondary to the "Why" of a person or organization. Simon likes to use Apple as a reference in this discussion. He says "The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe." An inspiring action is a core function of leadership. Many of us are leaders and the position we are in affords us this title. Fewer of these leaders inspire action, cause people to want to follow you for who you are not the position for which you were hired. As yourself, what sort of leader are you? What sort of leader do you want to become? What sort of leader do you want your subordinates to remember?