In this article, Justin and I discuss the lack of perspective among the Army and Army Aviation profession and how that is traditionally and improperly translated into incompetence. Perspectives differ depending on one's vantage point from a foxhole, cockpit or cubicle. Additionally, very few perspectives share the same priority. To succeed as a branch, it matters not on what any one individual chooses to focus. Preferably, the end state is a common vision, shared understanding, and efforts supported by resources all moving in concert with one another. Much harder said than done.