Thucydides wrote, “The society that separates its scholars from its warriors will have its thinking done by cowards and its fighting by fools.” In this article, Justin and Michael examine the challenges facing the Army and Aviation Branch with regard to scholarship and lifelong learning; what does it mean, what is truly expected and what should we be spending our time resources upon. Our Soldiers can’t do it all. But, there is certainly an expectation that the impossible is accomplished on a routine basis.