The idea of change is not new, not revolutionary, and is not complex. The people required to to execute said change however, are sometimes new, sometimes revolutionary and almost alway complex. The Heath brothers, Dan and Chip explore the the application of change and the intricacies that make individual or organizational redirection complicated. Switch is a quick and easy read that offers everyone, regardless of their positional authority a process by which to think about change.
Switch navigates change through three avenues
The Rational Rider
The Emotional Elephant
Shaping the Path
Each avenue is relatable and somewhat of a no brainer but in the context of successful application and enduring success these obvious courses require subtle and yet deliberate action.